The 70s

The seventies is an indefinite period: the explosion of the motoring market recorded in the previous decades tends to slow down and the car manufacturers face the change by studying new models and developing that distinctive design that decides the success of Italian productions worldwide. This decade is however a golden age for motor and motorcycling sports: great designers challenge each other on international circuits with experiments and bold innovations and the duels between drivers and racers thrill the Italians.

At the same time, a type of generational change takes place: several great founders leave the scene, as Ferruccio Lamborghini who sells the control of his creation, while new ambitious businesses that have a future of successes ahead of them on the circuit and in dealerships, make their debut, as Aprilia, a little artisan factory in the Venetian province destined to become the owner of the Grand Prix motorcycle racing in just two decades.