Moto Guzzi and the commercials

Participating in motorcycle and sport races is good publicity for Moto Guzzi. But the company does not limit itself to this department only to make its brand known. From the 50’s onwards, it began to take part in nationally and internationally renowned events, like the Giri d'Italia, the “Rosa d'Inverno” (Winter Rose) gatherings, or the official manifestations, for example those honouring the Fallen in war. It also climbed into television, presenting its own products through commercials. Or maybe we should say réclame, as they used to be called.