The 90s

In the 90s, the "great founders" are no longer and the motor industry definitely enters into its mature era, especially because of the opening of numerous museums that celebrate the great Italian brands and their history. A need to remember that is also a way to take stock of the future developments of an industry where there is so much competition, but the "Italian touch" is still able to make the difference and direct the industry.

Along with "museumisation", the phenomenon of rallies and re-enactments of historical races is also established, which are true shows where the masterpieces of the motor industry are the protagonists that fire up the fantasy of thousands of enthusiasts.